Last night, I watched Jamie Oliver sail into the town of Huntington, West Virginia, to commence his food revolution of revamping the menu served to children in schools. It’s an offshoot of his show in England, with a similar initial response from the township: “Get the heck out of our lives, Jamie, things are fine! We don’t see a problem in nearly everyone weighing the same as half a motorcycle, because what we feed our kids for breakfast (cheese pizza) and lunch (chicken nuggets) is working out well (the kids love it), and meeting USDA guidelines. “What is USDA?” asks Jamie, his soggy eyes looking dazed and confused. Actually, Jamie, it stands for the United States Department of Agriculture, who happen to have fashioned a 10-inch binder full of regulations for each “lunch lady” (they prefer to be called cooks, by the way) to review and build a menu on. And luckily, all processed food fit somehow into these guidelines…or do they? This “hands-off” approach, which is also happening in Canada with School Nutrition Policy, is most disturbing to me. A group of government officials who may or may not know anything about food or nutrition gather around, compile the thickest document they can come up with, and send it off to each school board to contend with. And the big question is, is industry at all involved in this process? Are they helping ensure that the products they are selling to schools are meeting USDA or Canadian guidelines? No, they just happen to be off the hook this time around. It’s up to Jamie Oliver, concerned parents, and lunch ladies to pick up the pieces.