We all remember well the tantrums and odd behavior of this once beloved musical blonde. I have four words for you: high fructose corn syrup. After all, it was our dear Britney who landed a multi-million dollar Pepsi deal in the earlier part of this century, and subsequently thereafter, came crashing down the house of cards that was her career. Was it the constant mandatory chugging of that brownish fizzy liquid, whose main ingredient is a major contentious issue among scientists, to blame? Perhaps yes, perhaps no. Whatever the truth might be, one fact remains the same: there is still a lot to be learned about this little molecule abbreviated as HFCS and the leading ingredient in most soft drinks and sweetened foods. So much, that a search of Health Canada and the Canadian Food Inspection Agency websites yields “no results”. The FDA also has an interesting approach: in one statement, they claim HFCS is not natural, in another that it is a natural food ingredient. Poor Britney, sitting in confusion with a Big Gulp in hand. Although we may never be privy to the reasons of her downfall, we might have some ideas about the downfall of the health of our nation’s children. Yes, I suppose one could argue that just because the obesity epidemic happens to coincide with the switch of sweetener from cane sugar to HFCS in soft drinks, this doesn’t necessarily mean that the two are linked. Food advertising is likely a confounder, but there is something to be said for a nation (North America) whose children consume 500% of the amount of soft drinks today as they did when Coca Cola was first introduced in the 1950s. We can no longer ignore HFCS.